mtv a.s.k.

We teamed up with MTV & Active Minds to develop the new “stop, drop and roll” for how to provide emotional support for our loved ones when they need us. It’s called A.S.K. - Acknowledge, Support, Keep-In-Touch. Because the best way to help is to A.S.K.

Impact
After being exposed to A.S.K., 72% say they feel more prepared to seek emotional support. With 28M views and 1.3M engagements and counting, A.S.K. is closing the peer support knowledge gap.