L.A. vs Hate

The first program of its kind, we developed the brand, marketing strategy, and partnership strategy to reach millions of LA County residents. Through both hyperlocal community partnerships with NGOs and sports teams like the LA Kings and and LA Galaxy - we have build an integrated and ever present campaign that reminds people no matter who they are, they are a part of this community.

Impact
The program addresses the normalization of hate and inspires people to stand up to it, builds understanding about what constitutes a hate act and how to report it, as well as supporting individuals and communities as they heal from the trauma of hate and work to end systemic discrimination.