lcv
Out of Home

Year
2024

Building on a number of pilot programs from 2020 - 2023, TaskForce and the League of Conservation Voters Education Fund launched the largest election focused ever out-of-home advertising campaign. Based on past studies, the campaign focused on civic engagement around public transportation corridors including over 2,000 bus shelters in 8 states.

Impact
Data from the 2022 midterms found that voters that lived within ⅓ mile of a LCV shelter were about 1 percentage point more likely to vote as compared with similar voters elsewhere. The effect was highest among mid-propensity voters.