ca vs hate

Led by a centralized, always on, air coverage messaging across the state usng a combination of paid, earned, and owned media channels we share diverse communications that consistently uplift our core message - 'there is support whne you report.' In parallel we have developed diverse content for community organizations, trusted messengers, individuals, businesses, and local governments to bring the campaign to life in their communities.


Impact
California vs Hate is a non-emergency hate incident and hate crime reporting system to support individuals and communities targeted for hate. In the first year of the hotlines operation over 1200 reports of hate were submitted statewide.