Year
2023
Press
LA Times
Business Wire
LA Post
fair chance
Tags Campaign Strategy, Design
We engaged business owners and hiring managers with thought-provoking facts and emotion-evoking storytelling to showcase the outcomes of hiring equitably. A hiring campaign with a bold and disruptive nature, we challenged and demystified preconceived ideas about the reentry population while showcasing justice involved individuals impact on both the workforce and society as a whole.
Impact
The LA County Department of Economic Opportunity launched the Fair Chance Hiring Program to uplift system-impacted individuals and connect them career opportunities - which led to over 1000 placements by the end of our campaign.