mental health action day
Tags Campaign & Strategy, Digital
Co-founded with MTV Entertainment, Mental Health Action Day is designed to shift our culture from awareness to action. With a partner network of over 2700 companies and organizations the 'holiday' has become a tentpole moment. From logo yoga classes, to a summit at the White House, mental health action day has empowered millions of people to take the first step on their mental health journey.
Impact
The open-source model has created the space for inviduals and orgnaizations of all backgrounds to come together and co-create a program that both leverages and shifts culture to drive impact at scale. To date we have tracked over 1 million mental health actions taken.