Nuclear threat initiative Oppenheimer

The three-fold campaign strategy sought to organize Hollywood through an open letter, capture attention through impactful billboards, murals, and an art installation placed along major routes to the Oscars ceremony, and harness earned and social media to reach national audiences.

Impact
Our open letter was signed by icons like Michael Douglas, Jane Fonda, and Kristen Stewart, earning coverage in major media outlets Oscar week. Our billboards and ads reached more than 4 million people in LA, and our influencer commissions reached more than 5 million people across social channels.