youtube:
with me

We partnered with YouTube’s social team to lead creative development and strategy around mental health. We led research on mental health, playlist curation for Youtube’s homepage, created over 100 GIFs, drove social strategy, and mapped the wellbeing creator space, including the most influential creators on and off Youtube in order to prioritize diversity and user engagement.

Impact
200 GIFs and stickers with over 2 billion views, 66 playlists with over 700 videos and 300 creators engaged.